I’m Shari, a proud Trinbagonian entrepreneur and multidisciplinary designer driven by creativity, culture, and connection. With over 15 years of experience in graphic design, a decade in costume design, and ten years leading SHOPSHARI, my journey spans multiple creative disciplines, allowing me to blend bold aesthetics with thoughtful strategy to create work that is expressive, intentional, and story-driven.
As the founder of Studio Neonness.co, I specialize in high-impact branding, digital design, and creative storytelling that help businesses build strong visual identities and lasting connections. My work is deeply influenced by culture and emotion, approaching each project with care and clarity to ensure the final result feels authentic and considered.
Carnival has played a defining role in my creative life. Over the past ten years, I have designed costumes for major carnival stages, including contributions to four Band of the Year–winning presentations with The Lost Tribe Carnival. Carnival taught me how to design for movement, scale, and energy, and how to translate ideas into immersive, larger-than-life expressions that live both on the road and in memory.
Beyond design, I am the creator of Rooted, a personal journal born from reflection, creativity, and the desire to slow down and reconnect. Rooted is an extension of my belief in intentional living and meaningful creation, offering space for grounding, self-expression, and clarity beyond the visual.
Through SHOPSHARI, my Caribbean fashion brand, I channel my love for colour, pattern, and texture into pieces that celebrate the vibrancy and spirit of Trinidad and Tobago. Whether I am crafting a brand identity, designing carnival costumes, or creating products that invite reflection, my work remains intentional, expressive, and deeply personal.
Above all, I am a wife, a mother, and a lifelong lover of colour. This passion fuels everything I create. My work is a celebration of culture, creativity, and storytelling, shaped by lived experience and a deep love for design in all its forms.
